Life Coaching · Asheville, NC

You don't need fixing. You need unlearning.

Coaching for people coming out later in life, leaving a religion, or rebuilding after a life that stopped fitting. In Asheville, NC and online.

Texts go to my own phone and I answer them myself, usually the same day. Nothing on your screen says Feral Self. Sessions are $125. The intro call is free.

Who I Am

I've lived what
brings you here.

Johann, Feral Self coach

I'm Johann. I grew up in South Africa, under the last gasping breaths of apartheid, inside a Christian Nationalist community with a very clear picture of who you were supposed to be. I am queer and bisexual. That picture didn't include me. I got good at performing the version of myself that kept things quiet, which is one way to survive childhood and a very slow way to lose yourself.

Some of the unlearning was uncomfortable. The racism that was ambient in the culture I grew up in, absorbed without asking and examined deliberately later. The beliefs that felt like facts until I looked at them. The version of strength I inherited that turned out to mostly be about not needing anything.

I spent two decades in software engineering. Fifteen of those running my own consulting business. Turns out I was coaching people the whole time. The technical problems were rarely the hard part. The hard part was always people: how they work together, where they get stuck.

Staff, colleagues, direct reports. Someone coming out at work and not knowing who was safe. Someone's marriage falling apart mid-project. A career crisis dressed up as a performance problem. I wasn't their therapist, but I was often the person they came to. I took that seriously. Debugging people, essentially.

I moved to the United States as an adult. Tried building the life the script back home called for. Some of it held. Some of it didn't. Loved in ways that didn't fit what I'd been handed. Lost close friends to suicide. Did my own religious deconstruction. Survived a few things that didn't come with a warning label.

I've been in therapy for most of the last twenty years. Not because something's wrong. Because I'm paying attention.

How It Works

Coaching isn't therapy.
Here's the difference.

Therapy

Your therapist listens, reflects, and guides you toward your own conclusions. The restraint is by design. That's the method.

Coaching

I tell you what I'm seeing. If something doesn't add up, I'll say so. If you're circling something, I'll name it. You don't have to wait to hear me say it.

Both matter. A lot of my clients are in therapy alongside this. I ask direct questions and push back when something doesn't add up.

Testimonials

What clients say

"Johann doesn't let you bullshit yourself, and somehow that's the kindest thing anyone's ever done for me."
Aaron, Oklahoma
"Instrumental in unpacking and dismantling religious trauma I'd been carrying since childhood."
Evan, Asheville
"The biggest thing I learned is that I am not bound by the shame that others have pushed upon me."
Client, Greenville

Names used with permission where provided.

FAQ

Good questions.

I'm not out. Can I still contact you?
Yes. Most of the people who text me are somewhere in the middle of it. Out to nobody, out to one friend, married and nowhere near ready to say anything. You don't need a label, a plan, or the right words. You don't have to tell me what you are. Say what's going on in one sentence and we'll go from there.
Who sees it if I text you?
Me. It's my own phone and I answer it myself. No assistant, no shared inbox, no automated follow-up sequence, and I don't add you to a mailing list. I reply from a normal number, so nothing lands on your screen with a company name on it. If it's easier to email or to use a number I won't see, that works too. Sessions stay between us.
Is this therapy?
No. I'm a coach, not a therapist. Coaching is forward-facing: where you want to go, what's in the way. Therapy does work I'm not qualified to do, and I'll tell you if I think that's what you need. A lot of my clients do both.
Do I need to be in crisis to work with you?
No. Coaching works best when there's enough ground under your feet to push off from. That said, I have suicide prevention training, I've lost people I loved, and I won't panic if the conversation gets dark. If you're in crisis, reach out.
Are you queer yourself?
Yes. I worked out my own identity the slow way and came out later in life. I'm not approaching this from the outside.
What if I've never done coaching before?
Most of my clients haven't. That's what the free Intro Call is for. 15 minutes, no commitment, no pitch. You come in, we talk, you see whether this makes sense. If it does, the Clarity Session is where the work starts.
Do we have to meet in person?
In-person and video are both available. Walk-and-talk sessions in the WNC mountains are their own thing. Use whatever works for you.
What's the difference between Core and Deep Work?
Duration. Core is six weeks. Right for a specific thing to work through. Deep Work is three months. Right for someone who knows there's more under the surface. We figure out which one at the end of the Clarity Session.
What's the cancellation policy?
24 hours notice to cancel or reschedule a session. Packages are paid upfront and non-refundable. I hold that time for you.
What's a walk-and-talk session?
Exactly what it sounds like. We work while we walk. In the WNC mountains, on trails around Asheville. Moving your body does something to the conversation that sitting across from someone can't. A lot of people find it easier to say hard things when they're not staring at a wall. More about walk-and-talk sessions.
How do I know if I'm ready?
You're reading a website for a coach called Feral Self. You're probably more ready than you think.
Services

What we do together

I'm taking new clients. Everything starts with a conversation. From there, the work takes the shape it actually needs. No curriculum, no homework, no modules. Real sessions, honest work, for as long as it's useful.

First working session

Clarity Session

90 minutes

The first paid session. We get into the actual situation. Where you are, what's in the way, what the work needs to be. By the end, we both know what comes next.

$125

Most ongoing relationships start here.

Go deep

Deep Work

12 sessions  ·  Weekly  ·  3 months

$1,400

$117 per session

In person
Asheville & WNC
Video
anywhere
Walk and talk
on trails

Packages are paid upfront.

Not sure which, or not ready for any of them? Text me and we'll figure it out.

Already talked to me? Pay for a Clarity Session, Core Package or Deep Work.

What's next.

You don't need the right words yet.

Text me. One line is enough. Or book a free call if you'd rather talk first.

Or email me

I read and answer my own messages, usually the same day, and nothing on your screen says Feral Self. In person in Asheville, NC and across Western North Carolina, video anywhere. New to the area? Here's a list of LGBTQ resources in Asheville and WNC.